Rapala X-Rap Magnum 30 Purple Mackerel Deep-Diving Fishing Lure

The X-Rap Magnum 30 Purple Mackerel is a deep-diving lure built to reach the depths where trophy fish hide. With its massive diving lip, the X-Rap Magnum dives to its preset depth unassisted, letting you target structure and baitfish without slowing your cadence. This model reaches a practical 30 feet, expanding your reach across pelagic zones and offshore flats.

Designed for serious salt and freshwater anglers, it combines high-visibility color with attacking-on-contact features: a textured translucent body, internal holographic foil, and a 3D holographic eye that flashes underwater. The purple mackerel pattern stands out in clear or murky water, while VMC 4X Perma Steel hooks and 3X split rings deliver durable, reliable hookups even on hard-thitting species. Ready for big game, this lure can be fished at speed—up to 13 knots—without losing action, making it ideal for casting or trolling along drop-offs and weed edges.

Running depth: 30 feet
Body length: 6-1/4 inches; Weight: 2-1/2 oz
Deep diving lip with colored accent for extra attraction
Textured translucent body with internal holographic foil
3D holographic eye for lifelike realism
VMC 4X Perma Steel hooks; two No. 4/0 trebles; 3X split rings
Color pattern: Purple Mackerel for high visibility
Optimal performance up to 13 knots for big game

Add to cart to enhance your deep-water chasing capabilities and unlock deeper bites.

X-Rap® Magnum® 30 Purple Mackerel

The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide.

Features:

Deep Diving Lip
Models with Colored Lip for Extra Attraction
Textured Translucent Body
Internal Holographic Foil
3D Holographic Eye
VMC® 4X Perma Steel® Hooks
3X Split Rings
Big Water Patterns

Specifications:

Running Depth: 30'
Body Length: 6-1/4"
Weight: 2-1/2 oz
Treble Hooks: Two No. 4/0